Biography
Award winning creative with over 15 years’ experience delivering impactful multi-channel media projects with in-house creative teams and external agency partners. Work includes broadcast and digital video, 2D and 3D animation, environmental video design, out-of-home, brand guideline development and implementation, printed collateral, social media, tradeshow materials, web design. Focused on building and refining all creative, and more importantly, the teams behind the work, to develop brands strategically with results driven advertising and campaigns.
Education
BS: Communication – Advertising
Florida Southern College
Experience
Director, Digital & Multimedia
Charter Communications
Art Director / Sr. Manager, Brand & Creative Strategy
Charter Communications
• Manage team of designers and project managers to produce creative brand work internally as well as through managing relationships with external agencies and designers/animators.
• Production of TV commercials, video, 2D and 3D animation for TV, digital, social and sports sponsorships, brand guidelines and graphics toolkits development, and design of logos, print ads, collateral, OOH campaigns, packaging, digital banners, and web pages.
• Creative direction and strategy working with agencies and client-direct on brand, product, and b-roll shoots, including Think Forward campaign with Ellen DeGeneres as spokesperson.
• Developed 240-pg Motion Graphics Toolkit to ensure all TV commercials and video work maintain same guidelines, overall brand look, design and placement of all key graphic elements and text and transition styles and animation.
Art Director
Charter Communications / Bright House Networks
• Worked closely with outside artists and agencies to develop brand concepts and designs as well as manage production of video content, print collateral, icons, logos, digital media and brand guides.
• Lead designer in rebranding of the Enterprise Solutions and Business Solutions divisions of Bright House Networks. Project included brand development, campaign strategy, and creative production of collateral, advertising, video, photography, and website restructuring.
• Created and maintained brand style guides for Enterprise Solutions and Business Solutions divisions of Bright House Networks, including asset creation and management.
• Effectively managed project flow, traffic, and production for projects and campaigns in a fast-paced environment.
• Lead the production of approximately 200+ design projects annually.
• Collaborated closely with senior management to achieve strategic objectives and meet budget requirements.
Graphic Designer
Shared Vision
• Utilized traditional, digital, and social media to create award winning, results driven campaigns for Smirnoff Vodka, De Wafelbakkers Frozen Pancakes, and African Ancestry.
• Managed creation of innovative printed, digital, and video projects for key clients including competitive analysis, concept, and production.
• Created presentations and pitched new concepts and designs directly to clients.
Art Director
Love A Child
• Created and implemented integrated campaigns to drive donations and broaden audience of all marketing efforts.
• Provided creative leadership for marketing personnel, print producers, and photographers.
• Worked directly with executive directors to successfully meet marketing and outreach goals.
Clients
Spectrum Charter Communications Bright House Networks Smirnoff De Wafelbakkers Time Warner Cable GTE Federal Credit Union SYKES African Ancestry Love A Child
Skills
Creative Direction, Campaign Strategy, Brand Strategy, Art Direction, Graphic Design, Video Production, Print Production, Photography, Project Management, 3D Animation, 2D Animation, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Bridge, Adobe Lightroom, Adobe Xd